My wife picked up the book
Problogger: Secrets for Blogging Your Way to a Six-Figure Income from the library for me the other day. Darren Rowse and Chris Garrett team up to tell you the tricks of the trade that will make you lots of money. First of course, start a blog and get thousands of people to read it daily. I don't think it's really that applicable to Bagalagalaga right now, but there were a few interesting parts.
In the introduction, the author stresses that you really, really, REALLY should not rely on your blog as your sole source of income unless you are already seeing returns that justify it. Basically, don't quit your day job to start a money making blog, since it took this guy a year and a half before he could even consider it equal to a bad part time job in income.
It's all technical stuff until waaaaaaaaay at the end, when you get Chapter 10, which is called "Creating Something Worthwhile". This is also the shortest chapter. I thought the "posting stuff people want to see" concept would be a little more important, but apparantly I'm wrong, and that's why I am stuck with a $98,752 blog instead of a $100,000 blog :)